July is all about sunshine, smiles, and sweet treats—and what better way to embrace it than with National Ice Cream Day on July 20? Recognized globally as a day to indulge in everyone’s favorite frozen dessert, this unofficial holiday brings a wave of consumer excitement, social media buzz, and countless photo-worthy moments. For food businesses, it’s the perfect opportunity to capitalize on the wave trend and boost visibility.
Ice cream, as the quintessential summer dessert, naturally drives engagement on platforms like Instagram and Facebook. With consumers actively seeking festive experiences, the right ice cream cup can turn a simple scoop into a shareable moment.
This summer, RacetopPrint is helping brands grab attention with customizable ice cream cups. Available in multiple sizes—including mini ice cream cups perfect for samples or kids—they offer full-color logo printing and room for seasonal design elements.
Whether you're a trendy ice cream truck or a polished dessert shop, custom cups elevate your presentation and enhance your brand image. RacetopPrint’s custom ice cream cups are thoughtfully designed for both function and visual appeal. Made from certified food-grade materials, they ensure safety with every scoop while maintaining structural integrity to prevent leaks and mess. The advanced printing technology delivers crisp, vivid designs that remain vibrant and smudge-free, even with cold or moist contents. For businesses offering delivery or takeaway, ice cream cups with lids provide added convenience and protection, making these cups ideal for both dine-in and on-the-go service.
One powerful way to capture attention on National Ice Cream Day is to offer seasonal packaging. Consider printing special edition messages like “Happy Ice Cream Day” or “Limited Summer Flavor” on your cups. These not only reflect the festive mood but also make your packaging design part of the product story.
Ice cream isn't just a treat—it’s a social moment. Posts tagged with #icecreamday have reached over 144K on Facebook and 191K on Instagram, proving that this holiday resonates strongly with consumers. Smart businesses use this day to promote limited-time flavors, launch themed packaging, and engage their audience with fun, flavorful content.
A Cosmetics Business study found that “unique or cool” packaging was a huge factor, playing a part in 42% of limited-edition product purchases. This shows that limited-edition packaging doesn’t just look good—it actively influences buying decisions by creating urgency and perceived value. Use this as an opportunity to create brand consistency across your food packaging, custom napkins, and even custom paper bags to increase memorability and shareability.
Modern consumers are increasingly mindful — great taste isn’t enough if the packaging harms the planet. A recent study by Aura found that 37% of consumers chose not to purchase an item due to its unsustainable packaging.
That’s why RacetopPrint offers eco-conscious options, such as custom plastic cups made from recyclable materials and custom paper bags that are FSC-certified. You can also pair your ice cream cups with custom napkins and coordinated food packaging to ensure a cohesive, eco-friendly experience.With our range of materials, you can enjoy brand consistency while doing good for the planet.
Seasonal events like National Ice Cream Day are more than fun—they’re an opportunity to connect, market, and grow. With RacetopPrint’s fully customizable ice cream cups, you can transform a standard serving into a brand statement.
RacetopPrint services include free design proofing, fast turnaround, and low minimum orders for small batches or full-scale seasonal promotions. From food packaging to shipping packaging, we’ve got you covered at every stage, making us the perfect partner for both small batches and full-scale seasonal campaigns.
So this July 20, don’t just serve ice cream—serve custom ice cream cups that tell your story, attract attention, and inspire your customers to share the joy.
Let your packaging be the reason someone stops scrolling. Let your brand be what they remember.
Ready to get started?
Let RacetopPrint help you make July 20th your most memorable Ice Cream Day yet. Your cups can go viral—one scoop at a time.
